Sedin aamar ek bondhur sange goppo hochchhilo, meyetaa cricket er kisyu boze naa… or shudhu serial aar cinema’r dike jhonk. Cricketer aalochonar modhye thaakle khub bujhdaar er moton bole, ‘Ishant anek better ball kore, Ntinir cheye.’ Aamra abaak hole bole, ‘ ki sundor dekhte bol! lombaaaaa chul! Ntini ke dekhte bichchhiri.’
Taa sei meye hathaat dekhi cricket niye khub uttejito. IPL Twenty-20 niye khub utsaaho bhore khoboraakhobor raakhchhe. Ki byapaar? naa, Kolkata team kine niyechhe – SHAHRUKH KHAN!!
Taa sedin hothaat mone holo, kontaa boRo? brand, naa celebrity?
70’s er middle e jakhan TV hu-hu kore deshe dhuke poRlo, takhan thekei shuru hoyechhe, branding aar celeb ambasaadoring er juug. Kapil Dev er “palmolive da jawab nahin”, gavaskar er “take the world in your stride- Dinesh” e sab takhan chhilo ad milestone. Takhan i bodhoy jana gelo, ek jaandrel brand ambassador ekta brand ke koto duur egiye niye jete paare!
Taarpor koto poriborton! TV chheRe brand to filmeo paaRi dilo. Subhaash Ghai er daha flop “yaadein” mone aachhe? bola hoy ote naaki Subhash er ekti poysaao khoroch hoyni. sab diyechhe coke! gota filim taai ekta coke er ad. koti koti taka khorcha kore banano.
Kintu ekta proshno aachhe:
Eto koti koti taaka khoroch kore Aamir Khan ke diye coke promote koriye, baa SRK ke diye Hyundai er ad diye kototaa laabh hoy? Kojon shudhu Amitabh er jonye “thanda thanda kool kool tel kene?”
Aajker dine ekjon consumer shudhu brand ambassador ke dekhe kototaa probhaabito hoy? Priyanka ChopRa towaale khule Lux maakhchhen, dekhte bhaalo laage, kintu taai bole kojon kene? Lokjon seyaana hoye gechhe, bhaalo kore product jachaai naa kore, keu dumdaam kine fele naa. jotoi sachin boost khaak na keno!
Edike jinispottorer daam beRei cholechhe, 5 takar jiniser daam 25 taaka. kaaron 20 taka to celebrity wola ad ei khoroch hoy!
Bhaalo ad banate gele celebrity laage naa. Buddhi laage anekta. Surf er Lalitaji ke mone aachhe? “Surf kenaai buddhimaaner kaaj!” tini kono celebrity chhilen naa, chhilen modhyobitto mohila der symbol, taader protinidhi. Sei bhabei Surf ke tene niye giyechhilen tini. Kimba Frooti’r Digen Verma? Keu konodin jaake dekheni, sei Digen Verma!
Bhaalo idea aasuk, kom khoroch hok ad er pechhone, commodity’r daam komuk. Aamra Consumer ra taai chaai. Sharukh Khan promote korlo kina boye gelo, team jitlo kina setaai boRo katha. Dhuti pore “korbo, loRbo, jitbo re-e-e-e-e-e” korlei cholbe naa.
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March 31, 2008 at 12:04 pm
Sinchan
Ok tor protita post porar pore mone hoy ok this is the best one kintu porer ta porle mone hoy jeno eita ager ta thekeo bhalo. Eita khub-ee bhalo likhechhis.
March 31, 2008 at 9:30 pm
Pragya
Khanti kotha, tobe ekta kotha add korte chai. Bhalo idea Fevicol, bhalo idea Vodafone ebong segulo intellectual property tai daam to guntei hobe, dittiyoto production quality aachhe, chakchikko ta e je somaje e shob theke boro “development” er maap kathi hoe seta o dite hobe. Kintu shob kichhu hsotteo daam komano jaye jodi oi muhur ad gulo na dekhte hoe, OTS bole ekta shobdo amader bigaponer lokeder khub priyo, Opportunity to See- ar tate e joto golmaal, karon “air-time” bostu ta SRK theke o daami ar tar e mashul guni amra. Tobe Ogilvy advertising er gurdeb bohudin aage e bole gechhen “consumer is not a moron, she is your wife”, ebong setai mosto shotti.
April 3, 2008 at 7:18 pm
Pratyush
Celebrity jakhon brand ke chhapiye jai takhon khoti ta kintu brand eri hoe. Kintu jodi theekthaak bhabe celebrity ke brand personar sathe match korano jai ar idear sathe baNdha jai toh celebrity endorsement er ekta laabh achche boi kii. Ta nahole ki ar eto kaari kaari taka keu dito.
Ar baki roilo jeta product er daam baranor, taa setai celebrity er khharcha ta khubi nagonyo. Ek jon celebrity ke yearly endorse korte total ad budget er ekta shiki bhaag i khorcha korte hoe singho bhaag ta kintu paper ar tv channel er petei jachche.
Tai celebrity asbe jabe, kintu Idea will stay the king forever