Prothoome loke bollo hoax, anyanyo gaaRi company ke fyasaade felaar jonye tata’r ektaa chaal, osab mukhei bolbe, konodin kaaje korbe naa. Kintu kaaj cholte laaglo…

Project jakhan declared hoye gelo, takhan sei lokgulo bollo, impossible ek laakh takay gaaRi hoy naa, aar jaai hok naa keno. Ekta khoroch to aachhe, keu bollo gaaRite dorjaa thaakbe naa, kichhuta khoroch kombe. Keu bollo 3 joner beshi seat thaakbe naa, anekta auto rickshaw’r moton hobe.

Sab jolponaay jol dhele 10th June launch holo, TATA NANO. Prothome dekhei aamar mone hoyechhilo Volkswagen er “beetle” er katha. Pore shunlum, otaa aamar bhul noy, satyi-I naaki beetle er inspiration e toiri.

Volkswagen beetle

Eibaar shuru holo samaalochonaa, “heida ekkhaan gaaRi hoise?” “Eto dimer moton dekhte, dimer kholaar moton-i thunko hobe!” “Golf-cart aar jelly-beans er crossbreed” Egulo national aar international reaction.

Tobe eta sange sangei dekhaa gelo, je gaaRita dorjaa wola, aar 4 jon + 1 ta bachchaar bosbaar jaaygaa o aachhe.

Boddhaara thutni chulke bollen, “kiser toiri?” Tata bollo, “ispaater”. Jaak, safety’r chintay tenaader rattire ghum hochchhilo naa, ekhon ettu nishchinto holen. Porer proshno, “Pollution norms?” Uttor-“Euro IV” Khub dukkher sange bisheshagya raa bollen, “hummm…” (ekhaaneo kono khunt pawa gelo naa!)

GaaRitaa aabar Maruti 800’r cheye size e 8% chhoto, kintu bhetore jaayga 21% beshi!! Suzuki kortaader raag howa bichitro noy.

tata nano

 

DeshjuRe probol uttejonaa, loke naaki ekhon thekei gaaRir dokaane naam lekhachchhe, kinbe bole. Bishesh kore mohilara aar college student raa ( eikhaantay aamar henchki uthchhe, college student ek laakh diye gaaRi kinchhe? Kon college re baap??) Anekeri nijer gaaRi choRaar supto baasona mitbe, taate sandeho nei. Ekhonkaar gaaRiwola der unchu naak ektu nichu hobe setaao thik. Bortomaan saamajik hierarchy te ekta dhakka laaga asombhob noy.

Etokkhon besh bhaalo bhaalo khobor pawa gelo, kintu proshno holo:

Ei gaaRita kototaa durable? On-road performance kemon? Koto maintenance khoroch? Ei proshner uttor ekkhuni pawa jaabe naa, kintu jaara ei gaaRir customer segment, modhyobitto raa, taara kintu khub beshi maintenance khorochwola gaari kinbe naa. 1 laakh takar gaaRi kine jodi 1.5 laakh taka taar pechhone dekhbhaal kortei chole jaay, tobe modhyobitter ki ghontaa laabh?

 

E proshner uttor milbe jakhan Nano bochhorer sheshe raastay naambe. Kintu naambe to? Singur e jaa bawal cholchhe….

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