Sedin aamar ek bondhur sange goppo hochchhilo, meyetaa cricket er kisyu boze naa… or shudhu serial aar cinema’r dike jhonk. Cricketer aalochonar modhye thaakle khub bujhdaar er moton bole, ‘Ishant anek better ball kore, Ntinir cheye.’ Aamra abaak hole bole, ‘ ki sundor dekhte bol! lombaaaaa chul! Ntini ke dekhte bichchhiri.’

Taa sei meye hathaat dekhi cricket niye khub uttejito. IPL Twenty-20 niye khub utsaaho bhore khoboraakhobor raakhchhe. Ki byapaar? naa, Kolkata team kine niyechhe – SHAHRUKH KHAN!!

Taa sedin hothaat mone holo, kontaa boRo? brand, naa celebrity?

70’s er middle e jakhan TV hu-hu kore deshe dhuke poRlo, takhan thekei shuru hoyechhe, branding aar celeb ambasaadoring er juug. Kapil Dev er “palmolive da jawab nahin”, gavaskar er “take the world in your stride- Dinesh” e sab takhan chhilo ad milestone. Takhan i bodhoy jana gelo, ek jaandrel brand ambassador ekta brand ke koto duur egiye niye jete paare!

Taarpor koto poriborton! TV chheRe brand to filmeo paaRi dilo. Subhaash Ghai er daha flop “yaadein” mone aachhe? bola hoy ote naaki Subhash er ekti poysaao khoroch hoyni. sab diyechhe coke! gota filim taai ekta coke er ad. koti koti taka khorcha kore banano.

Kintu ekta proshno aachhe:

Eto koti koti taaka khoroch kore Aamir Khan ke diye coke promote koriye, baa SRK ke diye Hyundai er ad diye kototaa laabh hoy? Kojon shudhu Amitabh er jonye “thanda thanda kool kool tel kene?”

Aajker dine ekjon consumer shudhu brand ambassador ke dekhe kototaa probhaabito hoy? Priyanka ChopRa towaale khule Lux maakhchhen, dekhte bhaalo laage, kintu taai bole kojon kene? Lokjon seyaana hoye gechhe, bhaalo kore product jachaai naa kore, keu dumdaam kine fele naa. jotoi sachin boost khaak na keno!

Edike jinispottorer daam beRei cholechhe, 5 takar jiniser daam 25 taaka. kaaron 20 taka to celebrity wola ad ei khoroch hoy!

Bhaalo ad banate gele celebrity laage naa. Buddhi laage anekta. Surf er Lalitaji ke mone aachhe? “Surf kenaai buddhimaaner kaaj!” tini kono celebrity chhilen naa, chhilen modhyobitto mohila der symbol, taader protinidhi. Sei bhabei Surf ke tene niye giyechhilen tini. Kimba Frooti’r Digen Verma? Keu konodin jaake dekheni, sei Digen Verma!

Bhaalo idea aasuk, kom khoroch hok ad er pechhone, commodity’r daam komuk. Aamra Consumer ra taai chaai. Sharukh Khan promote korlo kina boye gelo, team jitlo kina setaai boRo katha. Dhuti pore “korbo, loRbo, jitbo re-e-e-e-e-e” korlei cholbe naa.

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